Why gruuna?
Increase your turnover and profits with gruuna
With gruuna you broaden your distribution activities without adding to your workforce. With little time and cost you can increase your turnover and receive better prices for your products. If you decide to buy on gruuna, you profit from the large variety of goods on offer and you can easily find the most favourable deal for you. You can also invite bids for the goods you need and monitor potential sellers underbidding one another.
It all started with 3,000 bails of straw.
gvf InsuranceBroker AG, gruuna’s parent company, has operated as an insurance broker for large agricultural enterprises since 1990. gvf itself experienced how confusing the agricultural market can be.
gvf needed to find 3,000 bails of straw for an insurance client after a barn fire. What should have been an easy job turned into a venture which involved considerable costs including countless phone calls, which had to be made.
Many letters were sent out and eventually gvf had to use its regularly-published newsletter to make a plea for help from its customers. The problem was clear. There was no suitable marketplace for agricultural trading. gvf found out, through its many contacts, that farmers and dealers wanted an agricultural trading platform. So in 2007, gvf InsuranceMakler AG began the development of gruuna, an agricultural internet marketplace.
In cooperation with specialists and consultants, a portal was developed that makes establishing new business connections for farmers and dealers easier. gruuna is launching a new era in agricultural trade.
gruuna makes it easy for agricultural businesses and dealers:
- to find a large number of trade partners immediately
- to find new customers and new suppliers with little effort
- to obtain higher prices for products
- to buy at lower prices
gruuna, the first independent platform for agricultural trade, has been created entirely for the needs of farmers and dealers.
Stay on top of things with gruuna
With gruuna you easily gain an overview of current market trends and prices as well as discovering quickly what is needed and what is available in the farming world.
Knowing the marketplace makes it easier for farmers to obtain the best possible prices for their goods as well as being able to buy at the cheapest prices possible.
Trading at gruuna conditions
Everyone can use their own conditions when trading on gruuna but different terms of trade often make it difficult to compare various offers This is why gruuna offers trade using its own gruuna conditions. The gruuna conditions are provided in a way that makes trade fair for all parties involved. When the creator of the trading process opts for gruuna conditions, there is no need to check and compare any other terms of trade. Again, the buyer saves time and money.
Secure trading with gruuna
Sellers who opt for gruna secure trading receive comprehensive protection against:
- non-payment
- loss or damage during transit as well as fraud/embezzlement during transit
- financial charges incurring in litigation
Find further information about gruuna secure trading here (internal link)
gruuna makes it easy – a few mouse clicks are all you need.
You can:
- offer goods for sale and auctions are created on gruuna in a few minutes
- simply follow the information gruuna provides.
- save time because you don’t have to create your own descriptions – gruuna does it for you.
- compare items easily on gruuna because there are no language barriers.
Cross-border trade is possible without having to employ staff who can speak foreign languages.
On gruuna, trading with international partners is almost as easy as trading with regional partners
Example 1 — farmer Andrew
Farmer Andrew in eastern Germany runs a cash crop farm with 650 ha acreage. On 300 ha of this acreage he grows wheat.
Andrew comes across gruuna, the online agricultural market
Andrew wants to increase his profits and starts an auction with wheat.
He gets 14,000€ for the offered amount of wheat from his local dealer. Andrew fixes this amount as the minimum starting price for his auction.
He needs about ten minutes to input the auction details.
A dealer is urgently looking for wheat. Since one of his customers has ordered a large quantity, he is prepared to pay a higher price. Andrew gets 16,000€. Without a lot of effort he has made an extra 2,000€ compared to the price from his regional dealer.
Since Andrew opted for gruuna secure trading, he pays a fee of 273.60€ to gruuna. This gives him protection against non-payment, loss or damage during transit, fraud during transit and cost incurred by litigation.
Had he not opted for gruuna secure trading, his fees would have amounted to 244.80€. For only 28.80€ more, he gets comprehensive coverage.
Andrew decides to use gruuna regularly from now on. And in the following year he offers his entire harvest of wheat on gruuna.
Altoghether his profits are up by 288,000€. This is 36,000€ more than the price his previous dealer was willing to pay.
He pays a fee of 4,924,80€ including the option of gruuna secure trading . The extra charge compared to regular trading fees amounts to 518.40€ only. This amount secures the deal in case one of his clients goes bankrupt.
Andrew also compares the gruuna fees with the costs that would have arisen from his own sales activities. To offer his wheat to a larger amount of dealers, he would have had to search for phone numbers, call dealers and request offers. Since Andrew does not have the time for this, he would have had to hire more staff. Employing just one part-time worker, including all additional costs, would have exceeded the gruuna fees by far.
Andrew also decides from now on to regularly use gruuna for his business transactions.
He needs seed, fertiliser and pesticides so he invites bids on gruuna.
For these supplies he usually spends about 112,000€ per year. On gruuna, he can reduce that amount by 10% which equals 11,200€ in Andrew’s case.
Taken together with the additional profit of the crop sale Andrew improves his operating result by 47,200€
Example 2 — dealer Robert.
Robert is a dealer in agricultural products. His annual turnover is around 10€ million. Robert has set himself the target of increasing this turnover by 10%.
To achieve this he has to establish extra trade relations. The market is highly competitive and every additional producer needs convincing and this involves many talks and visits.
So Robert would have to employ an extra field representative full-time. This would increase staff costs by 35,000€ annually. Additionally, there would be mobile phone, laptop and high travel expenses.
Together, the annual costs would easily amount to 60,000€.
Selecting and training a good employee also costs a lot of time and money.
In order to deal with unknown dealers and enterprises, without risking his own business through non payment, Robert has to insure himself. As well as commercial credit insurance and legal costs insurance, he also needs insurance against loss or damage during transit. For an additional million turnover, Robert incurs annual insurance costs to the tune of 5,500€.
Together with the personnel costs, Robert would have to invest at least 65,500€ to make an extra turnover of 1€ million.
Robert finds out about gruuna
It takes a simple registration and Robert can offer his good for sale on gruuna. He can also participate in the other trading processes of dealers and enterprises.
To list goods and to buy, Robert does not pay fees to gruuna
Through the vast number of trade partners Robert can increase his turnover considerably and, of course, make big profits. Furthermore he finds new markets easily by inviting bids.
Since trading on gruuna is carried out in minutes, Robert doesn’t need to employ a new member of staff. No-one in his company needs to invest time in on-site visits of enterprises involving long drives, since all work can be done on the computer.
And Robert eliminates all risks by opting for gruuna secure trading.
For a trading volume of 1€ million Robert pays fees in the amount of 17,100€. This is only 26% of the costs that he would have incurred if Robert had hired a new employee and paid for the necessary insurance himself.
