primary producers
gruuna, the online agricultural market, offers you, the primary producer, ideal conditions for buying and selling products easily. It doesn’t matter if you have a small farm or run a large agricultural company. By using gruuna you will reach thousands of potential trade partners worldwide for free. You will achieve higher prices and increase your profits.
Here are the benefits for you – at a glance:
- No listing fees. You, as a primary producer, can advertise all your products free of charge, whether it is cereals, livestock or processed goods. You can also advertise free items you need including technology and equipment. Only when a deal is completed does the seller pay a small fee of 1.53 per cent of the sale price. Listing items online is completely free.
- There are different trading options on gruuna. We offer all trading options that are important to agricultural companies. If you want to buy products, you can start an auction. Interested parties will underbid each other to deal with you. You can also advertise your goods for a fixed price. In addition, agricultural dealers and food producers list their needs online. Have you got the products that others are looking for? If so, you can react to their listings immediately and sell your product.
- All-in-one platform. For you, gruuna is not only of interest as a sales platform. If you need equipment, you can advertise for it on gruuna and dealers will underbid each other. It is just as easy to buy a machine, fuel, feed or fertiliser if you see an interesting offer.
- Worldwide audience. gruuna is perfect for those of you who want to trade on the worldwide agricultural market. With us you can reach a lot of interested customers easily. For the best searching option all products are offered for sale in a standardised way. Buyers can also quickly ascertain the quality of the goods on offer. Of course you can add individual information to the items you list. For all products, there are descriptions in different languages. This way dealings are easy for all users.
- Fast market access. gruuna has the market contacts to get a lot of users on to the online agricultural platform quickly. gruuna’s holding company, gvf VersicherungsMakler AG, has about 1,300 large agricultural companies in Germany as their customers. Many of them will immediately offer their products on gruuna from the launch in the Spring. gruuna is also seeking new customers by promoting its website nationally and internationally. Farmers and dealers have already tried out the new online platform before the launch and we have taken notice of suggestions and made amendments to the website. Quick loading times, a user-friendly operation and no adverts are important to you, the primary producer.
- Your target group. gruuna, compared with many other websites, specifically only caters for producers, agricultural dealers and the food industry. Private individuals are excluded from dealing on gruuna.
- Secure trading. With our option of secure trading, you, the producer, can always trade safely. This option covers non-payment/shortfall, loss or damage of goods as well as fraud or loss of goods during transportation. You can deal safely with somebody you don’t know without worry.

