dealers
On gruuna, the online agricultural market, you can deal easily in farm technology and agricultural machinery. Whether you are selling an expensive tractor, a combined harvester or spare parts, you can offer all your products free of charge and you will reach thousands of potential customers worldwide.
Here are the benefits for you – at a glance:
- No listing fees. You can offer for sale your whole stock on gruuna free of charge. Only when a deal is completed will you have to pay a small charge of 1.53 per cent of the sale price. It doesn’t matter whether you are selling used or new products. Listing your goods on gruuna is free.
- Alternative trading. On gruuna, you are offered all types of trading possibilities. For instance, you can start an auction. With this option you can be sure to sell at the highest possible price. You can also open an online shop and offer machinery and spare parts at a fixed price – that way you always know you will get the price you want for them. There is also the possibility of reacting to a customer who invites bids. If you have the spare part in stock which the customer is looking for, you simply offer it for a price.
- Worldwide audience. gruuna is perfect for those of you who want to trade on the worldwide agricultural market. For the best search option, all technical products are offered for sale in a standardised way. There are descriptions for all products in different languages. You can also add pictures and additional information about your products. This way, dealings are easy for all users.
- Fast market access. gruuna has the market contacts to get a lot of users on to the online agricultural platform quickly. gruuna’s holding company, gvf VersicherungsMakler AG, has about 1,300 large agricultural companies in Germany as their customers. Many of them will immediately offer their products on gruuna from the launch in the Spring. gruuna is also seeking new customers by promoting its website nationally and internationally. Farmers and dealers have already tried out the new online platform before the launch and we have taken notice of suggestions and made amendments to the website. Quick loading times, a user-friendly operation and no adverts are important to many machinery dealers and agricultural companies.
- Your target group. gruuna, compared with many other websites, specifically only caters for agricultural dealers, agricultural companies and the food industry. Private individuals are excluded from dealing on gruuna. For this reason, you always reach interested customers directly.
- Secure trading. With our option of secure trading, you, as machinery dealers, can always trade safely. This option covers non-payment/shortfall, loss or damage of goods as well as fraud or loss of goods during transportation. You can buy safely from somebody you don’t know without worry.

