Marketing
More and more people are choosing gruuna
gruuna employee Gerrit Fiedler (left) explains the online agricultural market place to interested parties.
In our blog we have already emphasised how gruuna is being introduced at customer events. In this way, farmers, directors of agricultural companies and also other interested parties like machinery dealers have received a lot of information about the online agricultural market place.
To persuade travelling salesmen and the processing industry to use gruuna to buy and sell products when it launches in summer we decided to contact them directly. At the end of 2009 we set up a call centre which has been contacting companies, travelling salesmen and farmers informing them about the launch of gruuna. We have learned what companies are interested in trading online. Since the end of April two of our colleagues have been visiting those interested companies throughout Germany. Previously they visited cereal dealers, large cooperatives and mills.
One thing is of the utmost importance to us. For successful trading on gruuna we need to get as many buyers as possible to use the website. We would also like to have an attractive range of items like machinery equipment and other items on gruuna when it launches. The more users there are the better the competition. This will lead to a diverse range of products and to better information about everybody and everything in the agricultural trading market. That is not just the opinion of farmers but also of traders and the processing industry. They are looking forward to the launch of gruuna and are very interested to see how it will all work out.
Travelling representatives want to find new business opportunities and mills are interested in finding new distributors on gruuna. All companies we have visited agree that gruuna differs greatly from all existing online trading platforms. The website and trading options are extremely professional due to our experience and our knowledge in the world of agriculture.