Marketing – the Minimum Law

You all know the agricultural Proceeds Law, also known as the Minimum Law.

In the middle of the 19th century, famous German agricultural scientist and analytic chemist Justus von Liebig said the proceeds from a crop could only be as high as the missing nutrient allowed.

So the success of your yield was affected by the one thing that was lacking – for instance sun, water or fertiliser. The weakest link in a chain was holding back progress.

At that time, about 150 years ago, this information was a great help to many farmers who had never thought about the growing process of their plants in that way. Thanks to the Liebig Principle, many farmers increased their proceeds greatly by using fertiliser on their fields or by rotating crops. This way the progress of agricultural science helped them to obtain higher profits.

The modern Minimum Law

Let’s bring this concept right up to date. Even today, many agricultural producers miss out on higher profits because they are one resource short. But it is not pure agricultural know-how that is missing. Neither is it a vital nutrient. In Central Europe at least, there is little more to learn about actually producing the goods.

What many farmers are missing today are business and marketing ideas. The majority of agricultural companies could obtain significantly higher profits if they would put more energy into their marketing, organise their distribution better and use a professional pricing policy.

Farming methods are no longer the only key to success

Of course, every farmer should still try to get the best yields from his fields. But the significant forward steps in increasing profits are today made in the office, on the Internet enjoying quick, easy and direct contact with customers.

_What do you think? Do you believe your company could get lasting benefits from online professional marketing? _